We want to make healthcare more personal, more enjoyable, and more affordable. That is our mission. In doing so, three core values are at the heart of everything we do: a small-scale approach, entrepreneurship, and freedom of choice. A small-scale approach means short lines of communication. People know one another, see familiar faces, and there is dedicated time and attention for each person. Entrepreneurship is about creativity, personal initiative, ownership, and clear responsibility. Freedom of choice is about being able to decide for yourself. This applies to both the care recipient and the care provider.

We deliberately choose to operate through franchising so we can apply our values across more locations without compromising them. Franchising also ensures that every care concept is clearly defined, allowing us to safeguard quality effectively.

As the franchisor, De Drie Notenboomen ensures that healthcare professionals can fully focus on their care tasks and realise their dreams of caring for others. Every franchisee across each franchise concept is responsible for delivering high-quality care and creating a warm home for their residents. Care recipients consciously choose a franchisee as their care provider and maintain an active dialogue regarding the care provided. External partners bring targeted expertise to ensure the quality of the franchise concepts remains optimal.

Because we:

• believe people should be at the heart of care, not the system.
• want to organise care the way we would want it for ourselves.
• believe in the strength and passion of care providers and want to encourage them to make the most of it.
• believe that small things can make a big impact on people and society.
• want to encourage society to care for one another.
• want to challenge, inspire, and encourage others to do things differently in healthcare.
• believe that people shouldn't have to fit into the world of care, but that the world of care should fit into everyday life.